Wednesday, December 28, 2011

another day... OR the golden rule applied to music marketing

So - day four, no word from MadeLoud.com.  Starting to wonder if the guy that contacted me is 'off' for the holidays (not checking / responding to email?), or if it was all just a clever plot to get as many reciprocal back links as possible.

Anyone else have this experience with MadeLoud.com?

Anyway, back to business.  With a SoundCloud free membership, you can only post each of your super-fresh-and-ready-for-public-consumption tracks in one group at a time.  New listeners may find you via tag or keyword searches, but the way to really get your music heard is in SoundCloud's groups.

So - forget the free membership.  Go with the 'lite' version, use a promo code for 25% off, and for less than $30 US, you can post your tracks in as many groups as you want.

Plus, SoundCloud gives you a 14 day trial period for a full refund, AND will even send you an email reminding you before the 4 days is up. Go SoundCloud customer service.

So I'm starting with 7 tracks and 9 groups that had the most members and were a good fit for my type of music (indie rock, alternative, experimental, electronic, industrial, hard to categorize!).

I'll be putting all the data into a spreadsheet to share my insights after a week or so.

However, I have a feeling the most important way to gain new listeners regardless of the platform is to talk to people. Find other musicians with similar music, friend them, give feedback, start a conversation.  Do onto others as you would have them do to you. 


If I take time out of my busy day to listen to a random person's music, it's someone who commented on one of my tracks. My curiosity is piqued. What type of person likes my music? I have to know. I will listen to their songs!

- jM

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